Watch Us Fly

With a groundbreaking new Broadcast deal inked with Fox Sports, the WNBL set its sights on a revamped look and feel. In collaboration with Fox Sports, the ‘Watch Us Fly’ campaign took flight.

Embracing the edgy and modern essence of basketball while symbolizing the league’s ascent to ‘new heights,’ the creative direction established a distinct and easily recognizable identity for its grand return to the limelight.

Our involvement in the campaign encompassed crafting motion and graphic design elements of the identity, including dynamic motion graphics for TVCs, cohesive treatment for social media and web assets, game day signage, media banners, as well as a finals series lockup. 

The campaign’s success extended beyond the visual realm, unlocking new horizons for the WNBL. The increased reach paved the way for a coveted primary sponsorship with Chemist Warehouse, and a further broadcast deal with Fox Sports secured for the seasons to come.